To read this content please select one of the options below:

The Mechanism of Internationalisation

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 April 1990

28543

Abstract

The contemporary relevance of the so‐called Uppsala Internationalisation Model is discussed. This is a framework advanced by a number of Swedish colleagues describing the typical process of “going international”. Johanson and Vahlne respond to the criticisms of the model they proposed in the 1970s and relate it to the Eclectic Paradigm Model and the Networking literature. The concepts of the advantage package and the advantage cycle in the internationalisation context are also introduced.

Keywords

Citation

Johanson, J. and Vahlne, J. (1990), "The Mechanism of Internationalisation", International Marketing Review, Vol. 7 No. 4. https://doi.org/10.1108/02651339010137414

Publisher

:

MCB UP Ltd

Copyright © 1990, MCB UP Limited

Related articles