TY  - JOUR
AB  - The nature and potential of management contracts as a method of
internationalisation are analysed with reference to Australia′s leading
domestic airline, Ansett. The restrictive regulatory environment of the
airline industry, especially in Australia, had prevented Ansett from
conducting direct international airline services out of Australia. As a
result, it was forced to develop international operations by other
means. This coincided with a desire by a number of newly independent
nations in the South Pacific to set up their own airlines. However, they
lacked the necessary finance and expertise, and so looked to the
established airlines for an acceptable package. For both sides the
management contract with aircraft leasing provided an acceptable answer.
Although the arrangements had mixed success for Ansett, they gave it
basic experience in international operations which has led to diverse
international arrangements – including equity sharing with some
airlines, and even more widespread leasing deals. While making a limited
contribution in themselves, the management contracts were important as a
springboard to wider international involvement.
VL  - 7
IS  - 4
SN  - 0265-1335
DO  - 10.1108/02651339010002062
UR  - https://doi.org/10.1108/02651339010002062
AU  - Welch Lawrence S.
AU  - Pacifico Anubis
PY  - 1990
Y1  - 1990/01/01
TI  - Management Contracts: A Role in Internationalisation?
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/04/26
ER  -