TY  - JOUR
AB  - The issue of “piggybacking”, an old and early form of
strategic partnering, is addressed. In particular, piggy‐backing is
discussed as a strategy to serve foreign markets, especially where the
market has high entry barriers. The main requirements for piggybacking
are producing quality goods and finding firms to carry them for you.
Piggybacking is a viable alternative for firms with limited exporting
activities, limited resources and lack of foreign market knowledge. The
authors assess the pros and cons for both “carrier” and
“rider”, and give case examples of recent piggy‐backing
activity, including the implications for developing countries.
VL  - 7
IS  - 4
SN  - 0265-1335
DO  - 10.1108/02651339010000299
UR  - https://doi.org/10.1108/02651339010000299
AU  - Terpstra Vern
AU  - Yu Chwo‐Ming J.
PY  - 1990
Y1  - 1990/01/01
TI  - Piggybacking: A Quick Road to Internationalisation
T2  - International Marketing Review
PB  - MCB UP Ltd
Y2  - 2024/09/21
ER  -