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The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks

Jan-Erik Vahlne (School of Business, Economics and Law, Göteborg University, Göteborg, Sweden)
Jan Johanson (Department of Business Studies, Uppsala University, Uppsala, Sweden)

International Marketing Review

ISSN: 0265-1335

Article publication date: 24 May 2013

30448

Abstract

Purpose

This paper seeks to offer a model on the evolution of the multinational business enterprise (MBE). It is meant to be an alternative to the eclectic paradigm, the preeminent theoretical tool applied in studies of the multinational enterprise (MNE) and foreign direct investment. The label MBE aims at moving focus from structure of production to change processes in business relations and entrepreneurship.

Design/methodology/approach

While the eclectic paradigm is grounded in neo-classical economics meant primarily to be applied in studies of macroeconomic interest and is based on assumptions not applicable in studies of individual firms, the model of the MBE is meant to be used in studies at the micro-level. It is rooted in assumptions consistent with behavioural theory consequently being more realistic. The model is based on the Uppsala model with input from studies on dynamic capabilities, entrepreneurship research and research on management under uncertainty.

Findings

The realistic assumptions of the model imply that it is relevant for understanding the dynamics of strategy and management of the MBE.

Research limitations/implications

As the model aims at enriching our understanding of the dynamics of the MBE the paper recommends empirical longitudinal studies of firms.

Originality/value

Realistic and relevant assumptions imply that the model differs in critical respects from received theory in international business.

Keywords

Acknowledgements

The authors thank Professor Mats Forsgren for valuable comments.

Citation

Vahlne, J.-E. and Johanson, J. (2013), "The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks", International Marketing Review, Vol. 30 No. 3, pp. 189-210. https://doi.org/10.1108/02651331311321963

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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