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The internationalization of emerging market business groups: an integrated literature review

Attila Yaprak (International Business School of Business Administration, Wayne State University, Detroit, Michigan, USA)
Bahattin Karademir (Faculty of Economics and Business Administration, Cukurova University, Adana, Turkey)

International Marketing Review

ISSN: 0265-1335

Article publication date: 27 April 2010

8388

Abstract

Purpose

The purpose of this paper is to review the extant literature on the institutional, market‐centered, and the resource‐based perspectives on the internationalization of BGs in emerging markets; to suggest that business group affiliation is an important ingredient in the internationalization of emerging market MNCs; and to offer examples of internationalization from one emerging market, Turkey.

Design/methodology/approach

This is a critical literature review integrating two strands of literature, the institutional, market‐centered and resource‐based theories of internationalization and the OLI and the LLL models of emerging market multinationals' international expansion.

Findings

The theorizing indicates that an integrated theoretical approach should lead to a better understanding of emerging market business group affiliates' internationalization.

Research limitations/implications

As a literature integration paper, the paper is limited in its practical implications.

Originality/value

The paper is a critical literature review and is likely to lead to testable hypotheses about the internationalization of business group affiliates from emerging markets.

Keywords

Citation

Yaprak, A. and Karademir, B. (2010), "The internationalization of emerging market business groups: an integrated literature review", International Marketing Review, Vol. 27 No. 2, pp. 245-262. https://doi.org/10.1108/02651331011037548

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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