TY  - JOUR
AB  - 
VL  - 23
IS  - 6
SN  - 0265-1335
DO  - 10.1108/02651330610712184
UR  - https://doi.org/10.1108/02651330610712184
AU  - Allan David
PY  - 2006
Y1  - 2006/01/01
TI  - Global Marketing and Advertising
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
SP  - 677
EP  - 680
Y2  - 2024/04/25
ER  -