Extending the construct of consumer ethnocentrism: when foreign products are preferred
Abstract
Purpose
This research has the purpose of exploring whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products.
Design/methodology/approach
The study evaluates the psychometric properties of the consumer ethnocentrism scale (CETSCALE) in the transition economies of China and Russia using both student and non‐student samples. A valid and reliable six‐item version of the CETSCALE is developed based on these samples. The refined six‐item scale is then validated through a re‐analysis of Netemeyer et al.'s data collected in four developed countries.
Findings
Findings show that the scale can be used effectively in these transitional economies. A consistent pattern of support is found for the six‐item CETSCALE across eight samples from six countries.
Originality/value
The research provides practicing marketers as well as international researchers with a parsimonious six‐item CETSCALE that can be used in both developed and transition economies.
Keywords
Citation
Gabrielle Klein, J., Ettenson, R. and Krishnan, B.C. (2006), "Extending the construct of consumer ethnocentrism: when foreign products are preferred", International Marketing Review, Vol. 23 No. 3, pp. 304-321. https://doi.org/10.1108/02651330610670460
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited