The international e‐marketing framework (IEMF): Identifying the building blocks for future global e‐marketing research

Abstract

Purpose

International e‐marketing is emerging as an important area for marketers, as global online markets expand. This special issue is an attempt to encourage, showcase, and guide research in the area of international e‐marketing.

Design/methodology/approach

In the editorial, Introduces the international e‐marketing framework (IEMF) as a guiding template for future research in international e‐marketing.

Findings

The IEMF should help shape scholarly inquiry in the domain of international e‐marketing, classify current intellectual contributions in this area and delineate the gaps in the literature.

Originality/value

The editorial presents the IEMF and classifies various papers in this issue using this framework. Finally, concludes with several compelling research questions to motivate future research in this area.

Citation

Krishnamurthy, S. and Singh, N. (2005), "The international e‐marketing framework (IEMF): Identifying the building blocks for future global e‐marketing research", International Marketing Review, Vol. 22 No. 6, pp. 605-610. https://doi.org/10.1108/02651330510630230