The international e‐marketing framework (IEMF)

Sandeep Krishnamurthy (Business Administration Program, University of Washington, Bothell, Washington, USA)
Nitish Singh (Department of Finance and Marketing, College of Business, California State University, Chico, California, USA)

International Marketing Review

ISSN: 0265-1335

Publication date: 1 December 2005



International e‐marketing is emerging as an important area for marketers, as global online markets expand. This special issue is an attempt to encourage, showcase, and guide research in the area of international e‐marketing.


In the editorial, Introduces the international e‐marketing framework (IEMF) as a guiding template for future research in international e‐marketing.


The IEMF should help shape scholarly inquiry in the domain of international e‐marketing, classify current intellectual contributions in this area and delineate the gaps in the literature.


The editorial presents the IEMF and classifies various papers in this issue using this framework. Finally, concludes with several compelling research questions to motivate future research in this area.



Krishnamurthy, S. and Singh, N. (2005), "The international e‐marketing framework (IEMF)", International Marketing Review, Vol. 22 No. 6, pp. 605-610.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.