TY  - JOUR
AB  - 
VL  - 21
IS  - 6
SN  - 0265-1335
DO  - 10.1108/02651330410568079
UR  - https://doi.org/10.1108/02651330410568079
AU  - Spillan John E.
PY  - 2004
Y1  - 2004/01/01
TI  - Winning Strategies for the New Latin Markets
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
SP  - 666
EP  - 667
Y2  - 2024/04/20
ER  -