Winning Strategies for the New Latin Markets

John E. Spillan (Penn State University ‐ DuBois, USA)

International Marketing Review

ISSN: 0265-1335

Publication date: 1 December 2004

Abstract

Keywords

Citation

Spillan, J. (2004), "Winning Strategies for the New Latin Markets", International Marketing Review, Vol. 21 No. 6, pp. 666-667. https://doi.org/10.1108/02651330410568079

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.