Winning Strategies for the New Latin Markets

John E. Spillan (Penn State University ‐ DuBois, USA)

International Marketing Review

ISSN: 0265-1335

Publication date: 1 December 2004




Spillan, J. (2004), "Winning Strategies for the New Latin Markets", International Marketing Review, Vol. 21 No. 6, pp. 666-667.

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Copyright © 2004, Emerald Group Publishing Limited

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