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Winning Strategies for the New Latin Markets

John E. Spillan (Penn State University ‐ DuBois, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 December 2004

Keywords

Citation

Spillan, J.E. (2004), "Winning Strategies for the New Latin Markets", International Marketing Review, Vol. 21 No. 6, pp. 666-667. https://doi.org/10.1108/02651330410568079

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited