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Winning Strategies for the New Latin Markets

John E. Spillan (Penn State University ‐ DuBois, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 December 2004



Spillan, J.E. (2004), "Winning Strategies for the New Latin Markets", International Marketing Review, Vol. 21 No. 6, pp. 666-667.



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