TY  - JOUR
AB  - The article presents a qualitative model, derived from the transaction cost and resource dependence theory, to compare the business relationships in the marketing channels between footwear buyers in The Netherlands and Uganda, and their suppliers. The observed business relationships are used to design an export‐marketing channel for Eritrean footwear manufacturers looking for new export market opportunities. The findings show that the design of the export marketing channels for Uganda and The Netherlands differs as a result of the transaction costs involved. Taking into account the weak resource base of the Eritrean manufacturers, we conclude that it may be easier for them to enter the Dutch market than the Ugandan market.
VL  - 21
IS  - 4/5
SN  - 0265-1335
DO  - 10.1108/02651330410547117
UR  - https://doi.org/10.1108/02651330410547117
AU  - Tesfom Goitom
AU  - Lutz Clemens
AU  - Ghauri Pervez
PY  - 2004
Y1  - 2004/01/01
TI  - Comparing export marketing channels: developed versus developing countries
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
SP  - 409
EP  - 422
Y2  - 2024/09/21
ER  -