Internet and exporting: determinants of success in virtual export channels

Abstract

The advent of the Internet has created the possibility for exporters to serve international markets using virtual export channels (VECs). This paper identifies the factors that influence success in using these new channels to export markets. The paper suggests that how well firms use the technology is more important than what they use it for. Investment and commitment to the Internet influence successful implementation. Moreover, firms with an existing export sales capability fare better in using VECs.

Citation

Morgan‐Thomas, A. and Bridgewater, S. (2004), "Internet and exporting: determinants of success in virtual export channels", International Marketing Review, Vol. 21 No. 4/5, pp. 393-408. https://doi.org/10.1108/02651330410547108