The purpose of this paper is to construct a theoretical model that explains the process of governing subsidiaries to enhance their relational behavior in export‐import relationships within a multinational corporation. Grounded in the theoretical framework of the relational contracting paradigm, the analysis is focused on the contracting and other constraining issues that influence this process. The theoretical development of the model explains how a global management staffing mechanism can be designed to mitigate subsidiary contracting issues and facilitate expansion and the integration of export‐import relationships in the global value chain of the multinational organization.
Novicevic, M.M. and Harvey, M. (2004), "Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior", International Marketing Review, Vol. 21 No. 4/5, pp. 378-392. https://doi.org/10.1108/02651330410547090
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