To read the full version of this content please select one of the options below:

Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior

Milorad M. Novicevic (School of Business Administration, University of Mississippi, Oxford, Mississippi, USA)
Michael Harvey (School of Business Administration, University of Mississippi, Oxford, Mississippi, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 2004

Abstract

The purpose of this paper is to construct a theoretical model that explains the process of governing subsidiaries to enhance their relational behavior in export‐import relationships within a multinational corporation. Grounded in the theoretical framework of the relational contracting paradigm, the analysis is focused on the contracting and other constraining issues that influence this process. The theoretical development of the model explains how a global management staffing mechanism can be designed to mitigate subsidiary contracting issues and facilitate expansion and the integration of export‐import relationships in the global value chain of the multinational organization.

Keywords

Citation

Novicevic, M.M. and Harvey, M. (2004), "Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior", International Marketing Review, Vol. 21 No. 4/5, pp. 378-392. https://doi.org/10.1108/02651330410547090

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited