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Identifying export opportunities: the case of Thailand

Ludo Cuyvers (Department of International Management and Centre for ASEAN Studies, Faculty of Applied Economics, University of Antwerp, Antwerp, Belgium)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 June 2004



A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroeconomic data, imports per product group, etc.) is fed, and which allows the identification and deletion of less interesting market opportunities. Results are reported of the application of this decision support model to the case of Thailand, adapted for an analysis of foreign trade data at the SITC four‐digit level up to 1997. These results are compared with previous results obtained using the same model. In this way, Thailand's export opportunities in individual countries, and in the Asia‐Pacific region in particular, are listed and categorised according to criteria such as import market characteristics and Thailand's market share in the various markets.



Cuyvers, L. (2004), "Identifying export opportunities: the case of Thailand", International Marketing Review, Vol. 21 No. 3, pp. 255-278.



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Copyright © 2004, Emerald Group Publishing Limited

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