TY  - JOUR
AB  - The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient distribution and retailing systems. These markets are ripe for cultivation by international retailers whose advanced systems, processes, and management and marketing skills can bring added levels of efficiency and enhanced performance to these markets.
VL  - 21
IS  - 3
SN  - 0265-1335
DO  - 10.1108/02651330410539602
UR  - https://doi.org/10.1108/02651330410539602
AU  - Samiee Saeed
AU  - Yip Leslie S.C.
AU  - Luk Sherriff T.K.
PY  - 2004
Y1  - 2004/01/01
TI  - International marketing in Southeast Asia: Retailing trends and opportunities in China
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
SP  - 247
EP  - 254
Y2  - 2024/04/23
ER  -