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International marketing in Southeast Asia: Retailing trends and opportunities in China

Saeed Samiee (College of Business Administration, The University of Tulsa, Tulsa, Oklahoma, USA)
Leslie S.C. Yip (Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong, China)
Sherriff T.K. Luk (Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong, China)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 June 2004

Abstract

The aim of this study is to highlight developments and opportunities in the retail and distribution sectors of China. In particular, we focus on the entry of international retailers into this rapidly growing market and classify various forms of retailing in China. The emerging Southeast Asian markets are still dependent on traditional and inefficient distribution and retailing systems. These markets are ripe for cultivation by international retailers whose advanced systems, processes, and management and marketing skills can bring added levels of efficiency and enhanced performance to these markets.

Keywords

Citation

Samiee, S., Yip, L.S.C. and Luk, S.T.K. (2004), "International marketing in Southeast Asia: Retailing trends and opportunities in China", International Marketing Review, Vol. 21 No. 3, pp. 247-254. https://doi.org/10.1108/02651330410539602

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited