TY - JOUR AB - Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia‐Pacific region (International Marketing Review, Vol. 20 No. 5). VL - 21 IS - 3 SN - 0265-1335 DO - 10.1108/02651330410539594 UR - https://doi.org/10.1108/02651330410539594 AU - Chao Paul AU - Samiee Saeed AU - Yip Leslie S.C. PY - 2004 Y1 - 2004/01/01 TI - Guest editorial International marketing in the Asia‐Pacific region T2 - International Marketing Review PB - Emerald Group Publishing Limited SP - 243 EP - 246 Y2 - 2024/03/28 ER -