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Guest editorial International marketing in the Asia‐Pacific region

Paul Chao (College of Business Administration, The University of Northern Iowa, Cedar Falls, Iowa, USA)
Saeed Samiee (College of Business Administration, The University of Tulsa, Tulsa, Oklahoma, USA, and)
Leslie S.C. Yip (Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong, China)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 June 2004

Abstract

Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia‐Pacific region (International Marketing Review, Vol. 20 No. 5).

Keywords

Citation

Chao, P., Samiee, S. and Yip, L.S.C. (2004), "Guest editorial International marketing in the Asia‐Pacific region", International Marketing Review, Vol. 21 No. 3, pp. 243-246. https://doi.org/10.1108/02651330410539594

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited