International business negotiations: Present knowledge and direction for future research
Abstract
Global companies increasingly rely on the effectiveness of business negotiations for their survival and growth. As an important business function for creating and maintaining successful relationships, international business negotiations during the last decade (1990‐2000) have attracted considerable attention among researchers. Although these research efforts have shed light on several aspects of international business negotiations, there has been neither a comprehensive assessment of the knowledge gained, nor a systematic analysis of the issues that this research appears to have left unexplored. It is the purpose of this study to provide a thorough review of the publications on international business negotiations generated in the last decade, identify trends, assess where the discipline currently is and where it might be going.
Keywords
Citation
Reynolds, N., Simintiras, A. and Vlachou, E. (2003), "International business negotiations: Present knowledge and direction for future research", International Marketing Review, Vol. 20 No. 3, pp. 236-261. https://doi.org/10.1108/02651330310477585
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited