Symbolic use of export information: A multidisciplinary approach to conceptual development and key consequences

Abstract

Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. In this context, the need for further research into export information use is particularly pressing, given the increased recognition that mere export information acquisition is not sufficient to ensure optimal decision‐making quality for foreign markets. Information use has been conceptualised in the past as a multi‐dimensional construct encompassing instrumental, conceptual, and symbolic use, with most studies focusing on the first two dimensions. However, the nature of the export‐non‐export dichotomy within firms sets the scene for political information‐related activity and thus symbolic use of export information. This paper presents a multidimensional conceptualisation of symbolic use of export information, anchored in a cross‐disciplinary review of the literature. Key propositions regarding the impact of symbolic use of export information on export performance are also proposed. Conclusions are drawn and a future research agenda is outlined.

Citation

Vyas, R. and Souchon, A.L. (2003), "Symbolic use of export information: A multidisciplinary approach to conceptual development and key consequences", International Marketing Review, Vol. 20 No. 1, pp. 67-94. https://doi.org/10.1108/02651330310462275