TY  - JOUR
AB  - With business becoming more international, marketers need to understand the ethical beliefs of foreign consumers because of their effect on the outcomes of market expansion strategies. The ethical judgments of US consumers have been examined, but few studies have investigated similar attitudes in foreign‐national settings. To understand the various types of consumer ethics, this exploratory study classifies ethical beliefs by linking Hofstede’s cultural taxonomy to personality and ethics. This classification is achieved by comparing ethical judgments of consumers from eight different countries the USA, Ireland, Austria, Egypt, Lebanon, Hong Kong, Indonesia, and Australia. Labels for the emergent cultural personality types are also developed. Strategic implications for marketers are then discussed.
VL  - 18
IS  - 2
SN  - 0265-1335
DO  - 10.1108/02651330110390006
UR  - https://doi.org/10.1108/02651330110390006
AU  - Rawwas Mohammed Y.A.
PY  - 2001
Y1  - 2001/01/01
TI  - Culture, personality and morality: A typology of international consumers’ ethical beliefs
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 188
EP  - 211
Y2  - 2024/05/04
ER  -