TY  - JOUR
AB  - Parallel imports are authentic products that challenge those sold through authorized dealers. Such imports are fast becoming popular, especially in Asia. Authorized dealers need to find ways to combat against parallel imports. One such means is to first understand consumer perceptions of parallel imports. A survey among respondents from an Asian country, Singapore, showed that perception and not demography or past product experience influence purchase intention of parallel imports. Perception of beneficial and image properties, more so than perception of physical properties, influenced purchase intention. The factors influencing the magnitude of discount expected from parallel importers were different from those for purchase intention. Women expected higher discounts than men, while an inverse relationship was observed for income. The unique properties for each product category also influenced purchase intention and expected discount. Managerial implications are discussed together with directions for future research.
VL  - 17
IS  - 6
SN  - 0265-1335
DO  - 10.1108/02651330010379082
UR  - https://doi.org/10.1108/02651330010379082
AU  - Hoon Ang Swee
PY  - 2000
Y1  - 2000/01/01
TI  - The influence of physical, beneficial and image properties on responses to parallel imports
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 509
EP  - 524
Y2  - 2024/04/25
ER  -