TY  - JOUR
AB  - Discusses the concept of strategic composites, based upon the linkage of domestic and export marketing strategies of small, medium sized manufacturing firms. Four distinct composites are derived empirically for each of two national groups of exporters (Canadian and UK firms). With some minor variations, three particular composites are shown to be common to both Canadian and UK exporters. Concludes by examining the association between the export environment and the selected composite, and the effect that this has upon export performance.
VL  - 17
IS  - 6
SN  - 0265-1335
DO  - 10.1108/02651330010356627
UR  - https://doi.org/10.1108/02651330010356627
AU  - Stewart David B.
AU  - McAuley Andrew
PY  - 2000
Y1  - 2000/01/01
TI  - Congruence of domestic and export marketing strategies ‐ An empirical investigation of its performance implications
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 563
EP  - 586
Y2  - 2024/04/23
ER  -