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The retail internationalisation process

Nicholas Alexander (Bournemouth University, Poole, UK)
Hayley Myers (Retail Intelligence, UK)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 2000



Considers the development of international retail thought and the need for an integrated conceptual approach to the process of retail internationalisation. The paper considers the development of international retail thought within the context of international retail activity and subject development and suggests the intellectual influences on the development of retail thought have, at times, constrained the development of a better understanding of the internationalisation process. Having established the parameters of debate, the paper considers the search for a synthesised approach to the understanding of the internationalisation process and integration of retail international theory within broader economic and international business frameworks. In the context of this theoretical material, the paper presents a framework within which international activity may be considered.



Alexander, N. and Myers, H. (2000), "The retail internationalisation process", International Marketing Review, Vol. 17 No. 4/5, pp. 334-353.




Copyright © 2000, MCB UP Limited

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