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Distinguished retrospective viewpoint: study retailing and see the world?

Stanley C. Hollander (Department of Marketing and Supply Chain Management, Michigan State University, East Lansing, Michigan, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 2000

Abstract

The motivations behind Multinational Retailing were probably a combination of the author’s wanderlust and his perception of a gap in the retailing textbook literature. Research support emanated from complex circumstances. Thirty years later, more personnel‐oriented research and more study of the global retailer in a world of changing nation‐states are still needed.

Keywords

Citation

Hollander, S.C. (2000), "Distinguished retrospective viewpoint: study retailing and see the world?", International Marketing Review, Vol. 17 No. 4/5, pp. 327-333. https://doi.org/10.1108/02651330010339879

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited