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Trademark rights in gray markets

Irvine Clarke III (Meinders School of Business, Oklahoma City University, Oklahoma, USA)
Margaret Owens (Meinders School of Business, Oklahoma City University, Oklahoma, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 June 2000

Abstract

Parallel importation, the selling of trademarked products through unauthorized distribution channels, can erode trademark image, strain channel relationships and disrupt global planning efforts. With the recent changes in federal court precedent and the landmark 1998 L’Anza Supreme Court decision, the legal rights associated with trademarked products in gray markets have forever changed. Therefore, the authors review the current status of regulatory and judicial decisions affecting gray marketing activities to provide a practical framework for marketing managers. Legal and nonlegal suggestions, for the protection of trademarks in gray market competition, are offered.

Keywords

Citation

Clarke, I. and Owens, M. (2000), "Trademark rights in gray markets", International Marketing Review, Vol. 17 No. 3, pp. 272-286. https://doi.org/10.1108/02651330010331660

Publisher

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MCB UP Ltd

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