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Legal issues associated with international Internet marketing

Michael T. Zugelder (Department of Business Administration, College of Business and Public Administration, Old Dominion University, Norfolk, Virgina, USA)
Theresa B. Flaherty (Department of Business Administration, College of Business and Public Administration, Old Dominion University, Norfolk, Virgina, USA)
James P. Johnson (Department of Business Administration, College of Business and Public Administration, Old Dominion University, Norfolk, Virgina, USA)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 June 2000

Abstract

Marketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inadequate understanding of the domestic and international legal issues associated with having a presence on the Internet. This lack of knowledge can result in firms facing expensive and time‐consuming litigation. We therefore present the major legal issues that may arise as a result of creating, maintaining, and protecting Websites. In particular, we discuss and provide managerial recommendations regarding consumer protection, defamation and disparagement, intellectual property violations, and jurisdictional issues for international Internet marketers.

Keywords

Citation

Zugelder, M.T., Flaherty, T.B. and Johnson, J.P. (2000), "Legal issues associated with international Internet marketing", International Marketing Review, Vol. 17 No. 3, pp. 253-271. https://doi.org/10.1108/02651330010331651

Publisher

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MCB UP Ltd

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