TY  - JOUR
AB  - Comments on a previous article published in IMR by Stöttinger and Schlegelmilch. The article examined the explanatory power of the psychic distance concept in terms of export development and organisational performance. Argues that while Stöttinger and Schlegelmilch make several important contributions to the internationalisation literature, two particular aspects of the article merit further comment. States that the authors do not fully operationalise the psychic distance concept and proposes an alternative interpretation of their results which challenges the intuitively appealing assumptions of the internationalisation process.
VL  - 17
IS  - 2
SN  - 0265-1335
DO  - 10.1108/02651330010322688
UR  - https://doi.org/10.1108/02651330010322688
AU  - Evans Jody
AU  - Treadgold Alan
AU  - Mavondo Felix
PY  - 2000
Y1  - 2000/01/01
TI  - Explaining export development through psychic distance
T2  - International Marketing Review
PB  - MCB UP Ltd
SP  - 164
EP  - 169
Y2  - 2024/05/11
ER  -