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Explaining export development through psychic distance

Jody Evans (Monash University, Melbourne, Australia)
Alan Treadgold (Monash University, Melbourne, Australia)
Felix Mavondo (Monash University, Melbourne, Australia)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 April 2000



Comments on a previous article published in IMR by Stöttinger and Schlegelmilch. The article examined the explanatory power of the psychic distance concept in terms of export development and organisational performance. Argues that while Stöttinger and Schlegelmilch make several important contributions to the internationalisation literature, two particular aspects of the article merit further comment. States that the authors do not fully operationalise the psychic distance concept and proposes an alternative interpretation of their results which challenges the intuitively appealing assumptions of the internationalisation process.



Evans, J., Treadgold, A. and Mavondo, F. (2000), "Explaining export development through psychic distance", International Marketing Review, Vol. 17 No. 2, pp. 164-169.




Copyright © 2000, MCB UP Limited

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