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Market orientation in social housing management

Vincent Gruis (OTB Institute, Delft University of Technology, Delft, The Netherlands)
Nico Nieboer (OTB Institute, Delft University of Technology, Delft, The Netherlands)

Property Management

ISSN: 0263-7472

Publication date: 1 July 2004

Abstract

States that social housing has traditionally been provided through bureaucratic mechanisms, and as a consequence landlords have operated mainly in a task‐oriented way. Reports that many governments in Europe have transformed their housing systems to include or to reinforce market principles in the hope that this could lead to a more efficient social housing system. Argues that market orientation should be reinforced in the social rented sector. Concludes that in the methods from the private sector the emphasis naturally lies on financial performance, so social landlords must find ways to incorporate social returns in their decisions.

Keywords

Citation

Gruis, V. and Nieboer, N. (2004), "Market orientation in social housing management", Property Management, Vol. 22 No. 3, pp. 186-188. https://doi.org/10.1108/02637470410544977

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited