The Internet as a competitive knowledge tool for top managers
Abstract
In today’s dynamic marketplace, top managers need information available at their fingertips. The Internet can provide this information at little cost and with little training, eliminating the “middleman” effect present today in most organizations. This paper outlines how the Internet can be used as a competitive knowledge tool to provide senior management with needed information on a real‐time basis. Included are obstacles to top managers’ use of the Internet and to obtaining needed information from the Internet, as well as Web sites of potential use to most top managers.
Keywords
Citation
Elizabeth Brabston, M. and McNamara, G. (1998), "The Internet as a competitive knowledge tool for top managers", Industrial Management & Data Systems, Vol. 98 No. 4, pp. 158-164. https://doi.org/10.1108/02635579810219318
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited