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When strategic alliances make sense

William A. Drago (Associate Professor of Management, College of Business & Economics, University of Wisconsin‐Whitewater, Whitewater, Wisconsin, USA)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 March 1997

4308

Abstract

Suggests that strategic alliances have become a popular competitive weapon, yet knowledge of when effectively to use this interorganizational relationship remains scarce. Examines the use of strategic alliances in the information technology industry. Develops several propositions for the effective use of this competitive weapon, based primarily on the matching of the benefits of strategic alliances to existing and forecast situational characteristics of the information technology industry.

Keywords

Citation

Drago, W.A. (1997), "When strategic alliances make sense", Industrial Management & Data Systems, Vol. 97 No. 2, pp. 53-57. https://doi.org/10.1108/02635579710161359

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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