When strategic alliances make sense
Abstract
Suggests that strategic alliances have become a popular competitive weapon, yet knowledge of when effectively to use this interorganizational relationship remains scarce. Examines the use of strategic alliances in the information technology industry. Develops several propositions for the effective use of this competitive weapon, based primarily on the matching of the benefits of strategic alliances to existing and forecast situational characteristics of the information technology industry.
Keywords
Citation
Drago, W.A. (1997), "When strategic alliances make sense", Industrial Management & Data Systems, Vol. 97 No. 2, pp. 53-57. https://doi.org/10.1108/02635579710161359
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited