Industry scenarios: short‐termism revealed

David Mercer (Secior Lecturer, Open University Business School, Walton Hall, Milton Keynes, UK)

Industrial Management & Data Systems

ISSN: 0263-5577

Publication date: 1 December 1996


Discusses research, derived from scenarios describing the future of a wide range of industry sectors as developed by managers and professionals from more than 150 large organizations. Suggests that such organizations mainly focus on “regulation” as the factor which will be most important in determining their longer‐term future. At the same time, in terms of the industry their organizations operates within, they do not subscribe to many of the conventional assumptions as to what are likely to be the main drivers for change in their macro‐environment, and they focus on the nation state to which they belong rather than international developments. Posits that most surprising of all, they do not see IT as a major driver for change!



Mercer, D. (1996), "Industry scenarios: short‐termism revealed", Industrial Management & Data Systems, Vol. 96 No. 8, pp. 23-27.

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Copyright © 1996, MCB UP Limited

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