TY  - JOUR
AB  - In February 1990, French‐based Perrier
voluntarily recalled 70 million bottles of water
products after detecting abnormal traces of
benzene. In addition to management problems
associated with regulators, a scrutinising press
and the consuming public, this industrial crisis led
to at least $40 million in lost sales. The stock value
of Perrier also declined markedly due to the recall.
Company officials acted quickly to contain the
damage by launching a public relations campaign;
however, residual damage in retail and restaurant
sales persist.
VL  - 91
IS  - 7
SN  - 0263-5577
DO  - 10.1108/02635579110007077
UR  - https://doi.org/10.1108/02635579110007077
AU  - Barton Laurence
PY  - 1991
Y1  - 1991/01/01
TI  - A Case Study in Crisis Management: The Perrier Recall
T2  - Industrial Management & Data Systems
PB  - MCB UP Ltd
SP  - 6
EP  - 8
Y2  - 2024/04/18
ER  -