In February 1990, French‐based Perrier voluntarily recalled 70 million bottles of water products after detecting abnormal traces of benzene. In addition to management problems associated with regulators, a scrutinising press and the consuming public, this industrial crisis led to at least $40 million in lost sales. The stock value of Perrier also declined markedly due to the recall. Company officials acted quickly to contain the damage by launching a public relations campaign; however, residual damage in retail and restaurant sales persist.
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