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A Case Study in Crisis Management: The Perrier Recall

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 July 1991


In February 1990, French‐based Perrier voluntarily recalled 70 million bottles of water products after detecting abnormal traces of benzene. In addition to management problems associated with regulators, a scrutinising press and the consuming public, this industrial crisis led to at least $40 million in lost sales. The stock value of Perrier also declined markedly due to the recall. Company officials acted quickly to contain the damage by launching a public relations campaign; however, residual damage in retail and restaurant sales persist.



Barton, L. (1991), "A Case Study in Crisis Management: The Perrier Recall", Industrial Management & Data Systems, Vol. 91 No. 7, pp. 6-8.




Copyright © 1991, MCB UP Limited