To read the full version of this content please select one of the options below:

Globalisation Strategies: Their Implementation

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 May 1991

Abstract

The starting‐point is a discussion of the current controversy regarding globalisation strategies. The conditions for success and barriers to worldwide marketing strategies are analysed and suggestions made for their successful implementation. Against the background of a global strategic orientation, the selection of an appropriate organisational structure, the adaptation of management systems and the global reorientation of organisational culture are examined. These issues are analysed within the context of a temporal and stepwise country‐by‐country concept. Both English language and German literature are integrated in the globalisation field.

Keywords

Citation

Meffert, H. and Bloch, B. (1991), "Globalisation Strategies: Their Implementation", Industrial Management & Data Systems, Vol. 91 No. 5, pp. 3-9. https://doi.org/10.1108/02635579110003396

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited