TY - JOUR AB - The characteristics of small and medium firms relevant to end‐user computing (EUC) are examined, including organisational structure and managerial style, information systems (IS) functions, computer applications, and end users. It recommends an EUC implementation strategy based on these characteristics and presents an organisational change orientation. Because of the greater role of EUC in those firms, this strategy may expedite the technology transfer process and enable a firm to reach a more mature stage of computer use. A case study of successful EUC implementation using this strategy is discussed. The case study includes the firm′s computing history, the EUC implementation process, successes and the reasons. Since the environments of many small‐to‐medium firms are comparable to the firm in this case study, a similar approach to EUC implementation may be adopted by those firms. VL - 90 IS - 6 SN - 0263-5577 DO - 10.1108/02635579010001452 UR - https://doi.org/10.1108/02635579010001452 AU - Yeh Hong‐mo AU - Hsieh Ching‐cha AU - Lu Ming‐te PY - 1990 Y1 - 1990/01/01 TI - Implementing End‐user Computing in Smaller Firms T2 - Industrial Management & Data Systems PB - MCB UP Ltd SP - 3 EP - 9 Y2 - 2024/04/25 ER -