The characteristics of small and medium firms relevant to end‐user computing (EUC) are examined, including organisational structure and managerial style, information systems (IS) functions, computer applications, and end users. It recommends an EUC implementation strategy based on these characteristics and presents an organisational change orientation. Because of the greater role of EUC in those firms, this strategy may expedite the technology transfer process and enable a firm to reach a more mature stage of computer use. A case study of successful EUC implementation using this strategy is discussed. The case study includes the firm′s computing history, the EUC implementation process, successes and the reasons. Since the environments of many small‐to‐medium firms are comparable to the firm in this case study, a similar approach to EUC implementation may be adopted by those firms.
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