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The effects of team reflexivity and innovativeness on new product development performance

Les Tien‐Shang Lee (Department of International Trade, Graduate College of Management, Kun Shan University, Tainan, Taiwan)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 25 April 2008

Abstract

Purpose

To determine the effects of project management skills, entrepreneurial proclivity, and existing knowledge on team reflexivity and performance of cross‐functional new product development (NPD) team. The moderating roles of team cohesiveness and knowledge practice are also explored.

Design/methodology/approach

This study used online questionnaire surveys by inviting 500 R&D team members of NPD from three Science Parks in Taiwan. The survey questionnaires were sent to the representative of R&D team members.

Findings

The results indicate that members' project management skills, entrepreneurial proclivity, and existing knowledge have significant impact on team reflexivity and product innovativeness of the NPD project, which then influence NPD performance. Furthermore, NPD team exercising higher levels of team cohesiveness and higher knowledge practice tend to moderate the influence of team reflexivity and product innovativeness on NPD performance.

Research limitations/implications

The use of longitudinal research is suggested to confirm the results of this study. Moreover, other research settings, either different industry or other countries, could increase the generalizability of the findings.

Practical implications

The study has high implications for managers of NPD to recruit qualified team members who have adequate knowledge and strong entrepreneurial proclivity. Moreover, managers should be aware of the moderating role of team cohesiveness and knowledge practices.

Originality/value

The paper determines the antecedents and consequences of team reflexivity and innovativeness among NPD team members. The moderating role of team cohesiveness and knowledge practices are discussed.

Keywords

Citation

Tien‐Shang Lee, L. (2008), "The effects of team reflexivity and innovativeness on new product development performance", Industrial Management & Data Systems, Vol. 108 No. 4, pp. 548-569. https://doi.org/10.1108/02635570810868380

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited