This paper develops a conceptual framework that incorporates three innovation strategies and three learning activities through the mechanism of four conversion processes in new product development. Also included is the impact of the three learning activities on performance. The framework can provide a tool for systematically examining the effectiveness of product innovation efforts.
Zhang, Q., Lim, J. and Cao, M. (2004), "Innovation‐driven learning in new product development: a conceptual model", Industrial Management & Data Systems, Vol. 104 No. 3, pp. 252-261. https://doi.org/10.1108/02635570410525799Download as .RIS
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