TY  - JOUR
AB  - E‐commerce offers speed, convenience, and often cost‐effectiveness for today’s busy shoppers, but many e‐commerce sites are still too hard to use. The problem with e‐commerce sites is that the controls and organization are different for each site. This research investigates how an individual’s perceptions of key beliefs surrounding the use of the e‐commerce site with the standard user interface would influence the individual’s decision to accept these e‐commerce sites for online shopping purposes. This study applies the Technology Acceptance Model (TAM) identifying components of usefulness and ease of use that predict user attitude toward the usage of the standard user interface. The research uses a Web‐based survey and employs TAM with path analysis to identify features of the standard user interface that might contribute to its usefulness and ease of use. It thus provides insights into the usefulness and ease ofe‐commerce sites for developers, practitioners as well as researchers.
VL  - 103
IS  - 8
SN  - 0263-5577
DO  - 10.1108/02635570310497648
UR  - https://doi.org/10.1108/02635570310497648
AU  - Liu Shin‐Ping
AU  - Tucker Dennis
AU  - Koh Chang E.
AU  - Kappelman Leon
PY  - 2003
Y1  - 2003/01/01
TI  - Standard user interface in e‐commerce sites
T2  - Industrial Management & Data Systems
PB  - MCB UP Ltd
SP  - 600
EP  - 610
Y2  - 2024/04/20
ER  -