TY  - JOUR
AB  - Poor planning practice is one of the reasons for the inferior results of some e‐commerce ventures. In this paper, it is suggested that a strategy‐based e‐commerce planning model containing seven specific dimensions, with strategy at its core, should be considered when entering into a new e‐commerce venture. Implications for managerial practice upon the adoption of such a planning model are also discussed.
VL  - 103
IS  - 4
SN  - 0263-5577
DO  - 10.1108/02635570310470638
UR  - https://doi.org/10.1108/02635570310470638
AU  - Kao Diana
AU  - Decou Judith
PY  - 2003
Y1  - 2003/01/01
TI  - A strategy‐based model for e‐commerce planning
T2  - Industrial Management & Data Systems
PB  - MCB UP Ltd
SP  - 238
EP  - 252
Y2  - 2024/09/19
ER  -