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An examination of Web usage in a global context

Bruce L. McManis (College of Business, Nicholls State University, Thibodaux, Louisiana, USA)
Randy Ryker (College of Business, Nicholls State University, Thibodaux, Louisiana, USA)
K. Christopher Cox (College of Business, Nicholls State University, Thibodaux, Louisiana, USA)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 1 December 2001

412

Abstract

The Web has been a growing topic of interest since its introduction into the popular culture. This study examines the use of the Web by the Fortune Global 100 firms relative to the Fortune 100. It examines the firms’ desire and ability to communicate to and with individuals and organizations interested in the firm. Each firm’s site was reviewed for accessibility, content, and inquiry potential. The Fortune 100 seems to be slightly ahead of the Fortune Global 100 in terms of information content and interactivity but trail in the area of multiple language availability. All of the other criteria that were examined did not clearly favor either group.

Keywords

Citation

McManis, B.L., Ryker, R. and Cox, K.C. (2001), "An examination of Web usage in a global context", Industrial Management & Data Systems, Vol. 101 No. 9, pp. 470-478. https://doi.org/10.1108/02635570110410654

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

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