TY  - JOUR
AB  - The projected sales potential for Internet commerce indicates that businesses must understand those consumer characteristics that will influence consumer adoption of this medium for shopping. An empirical study conducted here (n = 403) investigates the extent to which open‐processing (more general innovativeness) and domain‐specific innovativeness explain the conditions under which consumers move from general Internet usage to a product purchase via the Internet. The results of our study find that generally higher amounts of Internet use (for non‐shopping activities) are associated with an increased amount of Internet product purchases. Importantly, however, this relationship is moderated by domain‐specific but not general innovativeness. Implications for business practice and academic research are provided.
VL  - 100
IS  - 7
SN  - 0263-5577
DO  - 10.1108/02635570010304806
UR  - https://doi.org/10.1108/02635570010304806
AU  - Varma Citrin Alka
AU  - Sprott David E.
AU  - Silverman Steven N.
AU  - Stem Donald E.
PY  - 2000
Y1  - 2000/01/01
TI  - Adoption of Internet shopping: the role of consumer innovativeness
T2  - Industrial Management & Data Systems
PB  - MCB UP Ltd
SP  - 294
EP  - 300
Y2  - 2024/04/19
ER  -