The Consumer Resource Exchange Model: an empirical investigation of construct and predictive validity

Abstract

Using the work of earlier human needs researchers as a theoretical base, the Consumer Resource Exchange Model (CREM) has been developed. The model is based upon the concept that consumers seek to manage four fundamental resources in order to satisfy their needs. This paper is a partial replication of earlier work on the CREM and extends the stream of research to a diverse sample of “real world” consumers. The results of the study provided support for the dimensions of the model and the construct validity of a related paper and pencil assessment instrument.

Citation

Bristow, D.N. and Mowen, J.C. (1998), "The Consumer Resource Exchange Model: an empirical investigation of construct and predictive validity", Marketing Intelligence & Planning, Vol. 16 No. 6, pp. 375-386. https://doi.org/10.1108/02634509810237587