The Consumer Resource Exchange Model: theoretical development and empirical evaluation

Dennis N. Bristow (Assistant Professor of Marketing, College of Business Administration, St Cloud State University, St Cloud, Minnesota, USA)
John C. Mowen (Regents’ Professor, Miller Professor of Marketing, Oklahoma State University, Stillwater, Oklahoma, USA)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 April 1998

Abstract

An evolutionary approach is used to develop a resource exchange model of consumer needs and actions. Two studies are reported and differences in consumer resource needs are empirically tested. The results of the research program provided evidence of the underlying dimensions of the model and the internal reliability of the scale.

Keywords

Citation

Bristow, D. and Mowen, J. (1998), "The Consumer Resource Exchange Model: theoretical development and empirical evaluation", Marketing Intelligence & Planning, Vol. 16 No. 2, pp. 90-99. https://doi.org/10.1108/02634509810209614

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.