The Consumer Resource Exchange Model: theoretical development and empirical evaluation

Dennis N. Bristow (Assistant Professor of Marketing, College of Business Administration, St Cloud State University, St Cloud, Minnesota, USA)
John C. Mowen (Regents’ Professor, Miller Professor of Marketing, Oklahoma State University, Stillwater, Oklahoma, USA)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 April 1998


An evolutionary approach is used to develop a resource exchange model of consumer needs and actions. Two studies are reported and differences in consumer resource needs are empirically tested. The results of the research program provided evidence of the underlying dimensions of the model and the internal reliability of the scale.



Bristow, D. and Mowen, J. (1998), "The Consumer Resource Exchange Model: theoretical development and empirical evaluation", Marketing Intelligence & Planning, Vol. 16 No. 2, pp. 90-99.

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Copyright © 1998, MCB UP Limited

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