TY  - JOUR
AB  - The concept of the “marketspace” is a powerful and exciting one. However, the papers which introduced it fail to make some of its key components clear. By analysing a number of examples, identifies the crucial features of the concept. Through considering an example from other sources, the validity of the interpretation being proposed is “tested”. Concludes that firms need to constantly consider the information that their systems collect for the purpose of attaining this greater efficiency to determine to who else and in what form it would be of value.
VL  - 16
IS  - 2
SN  - 0263-4503
DO  - 10.1108/02634509810209605
UR  - https://doi.org/10.1108/02634509810209605
AU  - Blois K. J.
PY  - 1998
Y1  - 1998/01/01
TI  - The challenge of the marketspace
T2  - Marketing Intelligence & Planning
PB  - MCB UP Ltd
SP  - 83
EP  - 89
Y2  - 2024/05/07
ER  -