The challenge of the marketspace

Abstract

The concept of the “marketspace” is a powerful and exciting one. However, the papers which introduced it fail to make some of its key components clear. By analysing a number of examples, identifies the crucial features of the concept. Through considering an example from other sources, the validity of the interpretation being proposed is “tested”. Concludes that firms need to constantly consider the information that their systems collect for the purpose of attaining this greater efficiency to determine to who else and in what form it would be of value.

Citation

Blois, K.J. (1998), "The challenge of the marketspace", Marketing Intelligence & Planning, Vol. 16 No. 2, pp. 83-89. https://doi.org/10.1108/02634509810209605