The challenge of the marketspace

K. J. Blois (Fellow in Industrial Marketing, Templeton College and Lecturer, University of Oxford School of Management Studies, Oxford, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Publication date: 1 April 1998

Abstract

The concept of the “marketspace” is a powerful and exciting one. However, the papers which introduced it fail to make some of its key components clear. By analysing a number of examples, identifies the crucial features of the concept. Through considering an example from other sources, the validity of the interpretation being proposed is “tested”. Concludes that firms need to constantly consider the information that their systems collect for the purpose of attaining this greater efficiency to determine to who else and in what form it would be of value.

Keywords

Citation

Blois, K. (1998), "The challenge of the marketspace", Marketing Intelligence & Planning, Vol. 16 No. 2, pp. 83-89. https://doi.org/10.1108/02634509810209605

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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